Master of Digital Marketing
Lead with AI Powered Marketing Skills
As technology reshapes how consumers behave, how organizations compete, and how markets evolve, the demand for skilled digital marketers who can think strategically, analyze data, and use AI responsibly has never been stronger. The Master of Digital Marketing (MDM) at Cape Breton University equips students to lead and innovate in today鈥檚 data鈥慸riven, AI鈥慹nabled marketplace. In just 16-months, students will build the strategic mindset and technical skill set employers demand, blending marketing strategy, analytics, consumer behaviour, and the responsible use of AI and automation.
Through immersive labs, case studies, and culminating in a Master鈥檚 project, students will apply classroom learning with the same tools trusted by industry to solve real鈥憌orld challenges. Offered in-person with full鈥憈ime and part鈥憈ime options, the MDM program welcomes recent graduates, working professionals, and career changers ready to accelerate their growth in a global field.
What is the tuition for this program?
These numbers are an estimate for planning purposes only. These numbers include tuition & fees for the entire MDM program. Please review the Student Finance Hub for more information.
| TOTAL YEAR(S) | TOTAL CREDITS | NS STUDENTS | OTHER PROVINCE STUDENTS | INTERNATIONAL STUDENTS | |
| Master of Digital Marketing | 16 months | 36 | $17,402.04 | $18,948.84 | $34,678.84 |
Why study at CBU?
As one of Canada鈥檚 youngest and most ambitious post鈥憇econdary institutions, CBU is focused on creating some of the most relevant, progressive and innovative programs in the world.聽 CBU offers a career鈥慺ocused graduate experience that turns ambition into impact in just 16-months. CBU’s MDM program combines strategy, analytics, AI and modern marketing technology with hands鈥憃n learning so you graduate market ready and able to interpret data, design high鈥憄erforming campaigns and maximize ROI. Students strengthen their critical thinking and leadership skills while learning to apply AI and machine learning responsibly. With immersive labs, case studies, and a Master鈥檚 project that integrates academic knowledge with practical experience, CBU prepares students to step confidently into a fast鈥慻rowing digital world.
Shannon School of Business
At the Shannon School of Business (SSOB), you鈥檒l join a dynamic learning environment where world鈥慶lass faculty, small class sizes and strong 福利免费在线看 connections empower you to lead with purpose. As part of Cape Breton University, the SSOB offers specialized graduate education grounded in real鈥憌orld experience, close ties to local industry, and a commitment to innovative economic and 福利免费在线看 development. With accomplished faculty who have shaped business locally and globally, the SSOB delivers a personalized, high鈥慽mpact learning experience designed to prepare the next generation of leaders, entrepreneurs and innovators.
Program Delivery & Structure
The MDM program is offered in-person on CBU’s campus with both full-time (16-months) and part-time study options available. In the final study semester, students will complete a Master’s project in collaboration with external partner organizations, ensuring practical, real-world application of digital marketing principles.
What skills will I gain from this program?
- Make strategic, data-driven marketing decisions
- Apply AI and machine learning to real-world marketing campaigns
- Analyze and segment digital consumer behaviour
- Master modern marketing technologies and platforms
- Optimize campaigns to maximize ROI and performance
- Lead ethically in AI-driven digital environments
Potential Careers
- Digital Marketing Manager or Specialist
- SEO/SEM Manager
- Social Media Manager or Strategist
- Performance Marketing Manager
- Content Marketing Manager
- Digital Analyst or Insights Analyst
- CRM Manager or Growth Marketer
Related Contact
Have a question? Email 蝉蝉辞产驳谤补诲蝉迟耻诲颈别蝉蔼肠产耻.肠补听
Related Faculty & Staff
Cynthia Vokey
Director, MBA and Other Graduate Programs
Shannon School of Business
Cynthia_Vokey@cbu.ca
902-574-1051
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